MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.
As per the partnership, financial details of which were not disclosed, Tendulkar will coach and mentor Unacademy through a series of live interactive classes. These live sessions will be offered on the Unacademy platform free of cost.
As a part of the partnership, Unacademy is developing a deeper content-led integration with Tendulkar in the sports learning category, which will be unveiled in the next few months.
“Our focus at Unacademy has always been to democratise education and create holistic learning solutions that go beyond traditional forms of education. Sachin’s life and journey are a beacon to the values of resilience and determination in the face of insurmountable odds. With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months,” said Gaurav Munjal, co-founder and CEO, Unacademy Group.
With over 49,000 teachers, the Facebook-backed platform has a watch-time of one billion minutes a month, according to the company website. The company acquired Kreatryx, PrepLadder and Codechef in 2020 to encompass more avenues of learning and also launched its Graphy app for interactive stories & books.
