MUMBAI: Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as its brand ambassador.
With this association, the brand aims to leverage Yuvraj Singh’s popularity. The swashbuckling southpaw will feature in all Howzat advertisements and be a part of the platform’s brand communication.
“In our ‘Beat the Legends’ contests, fantasy sports enthusiasts can challenge Yuvraj’s teams in cricket matches. With lots of exciting series and tournaments like England’s tour of India and the Indian Premier League coming up in the next few months, our users are pumped up to play with him,” Aman Satija, head of growth and revenue at Junglee Games, said.
Operated by Junglee Games, Howzat is a fantasy sports app that combines sports, skills, and cash prizes to offer sports lovers a gaming experience. It allows gamers to create fantasy teams in cricket, football, and kabaddi by selecting players from real teams playing real matches on the ground. The platform has over 8 million users in India.
Junglee Games, founded in 2012 by Ankush Gera, is a skill-gaming platform, with over 25 million users across the globe. Operating mainly from San Francisco and Delhi, Junglee Games has teams in San Francisco, Hong Kong, India, Vancouver, Argentina, and Poland. The most notable products of the company include Junglee Rummy, Eatme.io and Howzat. After establishing a strong footing in India, Junglee Games plans to expand to the US and the UK. To support this endeavour, the company plans to build and launch new global IP while foraying into eSports and mSports.
