SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to “reach today’s digital-first sports fans”.
“To help advertisers reach today’s digital-first sports fans, we’re expanding YouTube Select’s connected TV (CTV) lineup, inclusive of the best sports content on YouTube, to new markets beyond the US such as Australia and India in 2021, the video-sharing platform announced Thursday.
According to the company, the “original /Sports experience” has been overhauled to make it a more immersive destination so fans can engage with the best sports content. This includes everything from clips and highlights from the top leagues in the world to exclusive live games to premium content from popular athletes and creators.”
Personalized destination for sports
On this new sports destination, fans will find a collection of recent game highlights, sports news and locally trending videos. It ensures that fans around the world can see videos from the NFL, LaLiga, MLB, NBA, and WWE through upcoming seasons, and an array of other leagues in one place.
All of the content is now available on YouTube.com/Sports.
CTV lineup is coming to new markets
The easiest way for advertisers to access the best of our highlights and live sports content is through our newly launched CTV offering as part of YouTube Select, which also includes other relevant categories like beauty and fashion, entertainment, music and more.
The company stated: “Due to the high advertiser interest we saw in the U.S. for the CTV offering, we are expanding to new markets including Australia, Canada, India and Japan and more in 2021. This means an easier way to align CTV ads to the best YouTube sports content viewed on TV screens across both YouTube and YouTube TV apps.”
