LAHORE: Ahead of the resumption of international cricket in Pakistan, the Pakistan Cricket Board has secured media rights for the HBL Pakistan Super League and all home bilateral international matches till 2023.
After premier sport networks PTV Sports and SuperSport had acquired Pakistan and Africa region’s media rights for Pakistan cricket, respectively last year, the PCB has now signed partnerships in North America, the Caribbean, New Zealand and the United Kingdom.
Pakistan cricket will now be available in North America though Willow TV, in the Caribbean through Flow Sports, in the United Kingdom through Sky Sports and in New Zealand through Sky NZ.
Discussions with potential broadcasters in Australia, Middle East and South Asia are underway and further details will be provided in due course.
The PCB had worked in close collaboration with its international media rights consultant Colgan Bauer and carried out a stringent analysis of each market. This included devising rights packaging and processes to enhance competition and quality broadcasters from all markets.
Until the end of 2022, Pakistan has lined-up a series of mouth-watering international cricket and topped up with the HBL Pakistan Super League 2021, 2022 and 2023, fans can brace to experience the most exciting and thrilling cricket to be participated in by some of the modern day elite cricketers.
Pakistan’s upcoming home bilateral cricket includes
2021 – vs South Africa (Tests & T20Is), New Zealand (white-ball), England (men’s and women’s T20Is) and the West Indies (white-ball)
2022 – Australia (full tour), England (Tests & ODIs) and New Zealand (Tests & ODIs)
2023 – FTP to be confirmed
Title sponsor for Pakistan-South Africa Test series
The PCB has announced the title sponsor and presenting sponsor for the Pakistan-South Africa Test series, the two-match series will be called Bank Al-Falah presents Brighto Paints Pakistan vs South Africa Test series 2021.
Itel Mobile and Sky247.net will be series co-sponsors while J. and Inverex Solar Energy will be associate sponsors.
Tapal Tea is the official tea partner of the Pakistan men’s national cricket team and Lifebuoy is the official hygiene partner. The two, year-long partnerships were announced during the signing ceremonies held earlier this week at the National Stadium Karachi. Both Tapal Tea and Lifebuoy will also be partnering during the South Africa series.
The series commences from Tuesday January 26 at the National Stadium (the second time the stadium will host a Pakistan-South Africa Test); the second Test will be played at the Pindi Cricket Stadium Rawalpindi from Thursday 4 February.
The historic series is the first Test series between two countries in Pakistan for more than 13 years.
