MUMBAI: Formula One is in active talks with Amazon Prime Video to broadcast its Grand Prix races, the Financial Times reports.
Beyond television broadcasting, the motorsports series reportedly seeks a digital future in streaming services, which is gaining significant momentum currently as people across the world are confined to their homes amid the coronavirus pandemic.
Chase Carey, F1’s outgoing chief executive, confirmed to the publication that he had held substantive discussions with Amazon and all the global digital platforms over conducting new broadcast deals.
F1, which is owned by Liberty Media, has reported operating losses of $363 million in the first nine months of the year, largely ascribed to the coronavirus pandemic, and is examining fresh revenue options.
Amazon, which offers streaming services with its Prime subscription, has reportedly secured rights to stream National Football League matches in the US, and the English Premier League in the UK. The e-commerce giant recently expressed interest to bid for cricket rights in India, as and when they open up.
