NEW DELHI: Former Team India captain Sourav Ganguly has added hygiene brand Livinguard AG to his portfolio of endorsements, and which been growing exponentially since he took the reins as BCCI president.
Ganguly has signed on with Livinguard AG as its brand ambassador for masks and gloves.
Livinguard AG is headquartered in Switzerland, with operations in India, as well as Germany, USA, Singapore, Japan, and South Africa. The announcement of Ganguly’s association took place through a virtual press conference in the that had the retired cricketer, Livinguard AG founder & CEO Sanjeev Swamy, Ms Victoria Banaszak, senior vice president, Marketing, Livinguard AG and Ankit Mital, director & senior vice president (Sales) at Livinguard, Asia.
Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.
Swamy stated: “On behalf of the Livinguard AG family, I welcome Sourav for entrusting us with the special edition SG mask.”
Mital added: “Announcing “Dada” as the official brand ambassador for India, will help us reach a wide spectrum of consumers, currently cluttered with an overload of information on safe hygiene practices.”
The limited edition autographed Sourav Ganguly mask will be launched at the end of this month.
