KOCHI: Kerala Blasters FC has launched the club’s home and away kits for the upcoming season of the Hero Indian Super League.
The new home jersey in the club’s customary Yellow and Blue colours, pays homage to the state of Kerala. Through the prominent Yellow hue that is core to traditional elements unique to Kerala like the Jackfruit, Banana chips, Banana fritters, Vishukani Pookal and many others that are seen in an everyday life of a Malayali, the kit celebrates the culture of the state. The horizontal lines that run along the breadth of the jersey is representative of the classical Set Saree/Mundu kara. Overall, the home jersey symbolizes a sense of home for the squad and our supporters while donning the skin, wherever they are.
The club also launched its away kit for the season last week. The jersey that echoes a loud blue features an all over pattern that includes all elements that drive passion in the club’s supporters: The crest, the elephant, club badge and the state of Kerala. The design was curated with a modern appeal to impart a sense of pride among the team and the fans when they wear the badge.
“This season we have looked into what motivates us the most as a club and the reason #WhyWePlay. Our Yellow Home Kit with the gold etching is a tribute to the state of Kerala. Just like how the jersey is inspired by various elements in Yellow that are core to the state, we hope the skin unites each one of us when we don it wherever we are, transcending age, profession, society, culture, and geography. Yellow is our color. We are #YennumYellow.”, says Nikhil Bhardwaj, Director, Kerala Blasters FC, on the launch of the fresh new kit for the season.
The jerseys launched by the club this year are built on designs that celebrate three core elements that are a part of Kerala Blasters and the reason #WhyWePlay: Community (Third kit), Fans (Away kit) and Kerala (Home kit).
Jain Tubes extends association
The franchise has also announced that Jain Tubes will continue their association with the club for the upcoming season of the ISL. This will be the second year of partnership with the No. 1 Steel manufacturers in Kerala.
Established in the early 2000s, Jain Tubes, makers of steel pipes and tubes, is part of the JaiHind Group who are a leading name in the commodities industry.
Following a successful partnership with the club last season, Jain Tubes will take up the spot on the player shorts in the Official 1st Team Jersey similar to last season.
