MUMBAI: WWE president & chief revenue officer Nick Khan revealed during last week’s Q3 2020 earnings call that WWE is teaming with Sony Pictures Networks India, their broadcast partner in this market, for a 2021 event that will focus on developing new “superstars” from India.
While the event will air on SPN in India, it will also be distributed in the United States.
Khan said: “To realize greater economics from WWE’s international markets, we remain focused on developing localized content, which utilizes local talent and is produced in local language.
“We’re excited to now be working with our content partner in India, Sony, on a 2021 event that will primarily feature our developing Indian superstars.
“That event will air in India on the Sony platforms and will also be distributed domestically in the United States. We believe partnerships like this are the best way to build engagement and to maximize the value of content for our international distribution partners and our fans.”
Replying to an investor question, Khan further said: “We simply want to be surgical and strategic with it.
“So for the Indian Superstar event that we’re doing with Sony in 2021, we look at all angles on that. We have to make sure it’s the right talent that will resonate in India. We have to make sure that the cost structure of the event is something that will resonate for our business and Sony’s business. So it’s simply taking a deep dive into each and every one of these events. There will be more of them and making sure that it makes sense for all parties involved.”
