LONDON: Manchester United, in partnership with Harves Entertainment, unveiled the name of its new entertainment centres, the first of which is currently nearing completion in Beijing.
The facility near Tiananmen Square will be called Theatre of Dreams. It is the first of five Theatre of Dreams centres to be built in cities across China in the next year, including in Shanghai, Shenyang and Changsha, creating exciting new opportunities for Chinese fans to connect with the Club.
Theatre of Dreams centres will offer multiple activities and state of the art attractions designed for fans and families.
These include:
-
An interactive journey through the Club’s 142 years of history.
-
An immersive Manchester United football gaming experience.
-
A retail element that will feature the largest selection of official and exclusive Manchester United merchandise in China.
-
A branded dining experience offering authentic UK and Chinese specialties.
The Theatre of Dreams in Beijing will open to the public this winter.
