MELBOURNE: Antiseptic and disinfectant brand Dettol has taken its first sports sponsorship and locked in naming rights for four years of limited-overs cricket in Australia.
Along with supporting elite men’s and women’s cricket, Dettol is set to supply hygiene products to the 3,455 cricket clubs around the Australia as the country continues its battle with COVID-19.
Dettol will be the naming rights partner for the white-ball formats, as well as featuring on the kit of the support staff and supporting the Australian Women’s Cricket Team.
Cricket Australia (CA) has been exploring the use of disinfectant on cricket balls following the International Cricket Council’s move to ban the use of saliva to shine the ball. Dettol got wind of this move and will now work with CA to develop hygiene protocols for players, staff and community cricket.
Australia’s international summer began on Saturday with Meg Lanning’s side facing New Zealand in Brisbane.
