Usha International, a leading consumer durables brand in India, has announced the continuation of its partnership with MI Emirates for the T20 League in UAE for 2025.
The month-long tournament kicked off on 11th January and features six teams playing across iconic venues in Abu Dhabi, Dubai, and Sharjah. This collaboration builds on Usha’s 12-year-long association with the franchise, underscoring the brand’s dedication to promoting cricket and fostering a deeper connection with fans around the globe.
MI Emirates, with its mix of international cricketing legends and emerging local talent, is led by Nicholas Pooran and features stalwarts like Kieron Pollard, and Alzarri Joseph, as well as local players like Muhammad Waseem, and Zahoor Khan representing the UAE’s growing cricketing prowess.
Speaking about the partnership, MI Emirates’ spokesperson said, “We are thrilled to continue our association with Usha International, a partner that shares our passion for cricket and dedication to creating memorable experiences for fans. Usha’s unwavering support over the years has been integral to our journey, and we look forward to strengthening this partnership in 2025 beginning with MI Emirates.”
Commenting on the partnership, Komal Mehra, head of Sports Initiatives & Associations at Usha International, said, “We’re happy to continue our long-standing association by partnering with MI Emirates for the 2025 edition of the T20 League. Together, as One Family, we share a passion for sports and sportsmanship, while strengthening connections with the global cricketing community and supporting emerging talent on their journey”.
Throughout the tournament, Usha International aims to engage with MI Emirates fans through exclusive match-day contest giveaways, including caps, bats, and shirts via the MI Emirates site. These initiatives are designed to amplify fan experiences and reinforce Usha’s commitment to fostering a love for the game.
