NEW YORK ViacomCBS announced Tuesday that it would be rebranding its streaming service CBS All Access as Paramount+.
The digital-first reinterpretation created for ViacomCBS’ streaming service builds on the innovative legacy of the Paramount brand and carries it into the streaming era.
Along with its streaming library of originals and classics from the Paramount film studio, Paramount+ will carry the heavy-hitting sports broadcasts from the CBS Sports brand.
That includes deals with UEFA for exclusive streaming Champions and Europa League broadcasts in the U.S. Game broadcasts of NFL on CBS, Golf on CBS, SEC on CBS, NWSL on CBS and more also will be key parts of Paramount+. There is also CBS Sports HQ, the 24/7 streaming sports news network.
The Paramount+ streaming service will launch in early 2021 as a rebrand of the company’s current streaming service, CBS All Access. It will feature content from ViacomCBS’ portfolio of broadcast, news, sports, and its popular entertainment brands, like MTV, BET, Comedy Central, CBS, Nickelodeon, and Smithsonian Channel. Additionally, the service will feature movies from Paramount Pictures. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics.
