NEW DELHI: Wolfson Brands has invested an undisclosed amount in Nutrafy India to grow its footprint in the Indian subcontinent.
The partnership will see the company pave the way in India for its health, sports nutrition and beauty brands.
The brand has been working with a mission to introduce ‘brands that inspire change’ since 2005. The journey has seen the company expand internationally with offices in the UK, Germany and the US and a brand umbrella of over 40 products.
Stewart Lochrie, CEO, Wolfson Brands, said: “As a challenger, our aim has always been to positively disrupt the wellness, sports nutrition and health market we see today. Over the last 15 years we have worked alongside leading nutritionists and formulators to launch forward thinking products that are recognised for results.
“India is a very exciting market and interestingly there is a large gap there for quality, high performance and trusted sports nutrition, health and beauty brands. We are delighted to introduce our award-winning brands to the market through Nutrafy.”
Delhi-NCR based Nutrafy will have the exclusive rights for the distribution and e-commerce growth strategy, launch campaigns, affiliate marketing and working with local agencies across social and media campaigns in India.
Tarang Bhargava, founder, Nutrafy, said: ‘’Wolfson brands are a leading player in the sports nutrition and health field. Globally, their commitment to launch scientifically backed products will fill a void of trustable and reliable brands in the segment in the Indian market’’.
Over the coming months, the company’s brands including CrazyBulk, Battle Ready Fuel and PhenQ are expected to announce their launch in India. ‘’We are very excited to launch Wolfson Brands under Nutrafy. Exicting times ahead,” added Bhargava.
Most recently, the brand launched Battle-Ready Fuel – the multi-award-winning mind, body and nutrition brand founded by SAS Who Dares Wins Stars Foxy and Ollie Ollerton, which carries a 360-degree approach to fitness and health.
