NEW DELHI: The INOX Group has inked a sponsorship agreement with the Indian Olympic Association (IOA) and will be an official sponsor for the Indian Olympic Team that will represent the country at the Tokyo Olympics in 2021.
The Tokyo Olympics was rescheduled to next year due to the COVID-19 pandemic and will be held from July 23 to August 8 in 2021.
As part of the partnership agreement, INOX will further support Team India’s promotions through the Group’s entertainment company, Inox Leisure Ltd, allowing a larger audience to experience and identify the spirit of “Ek India Team India” at its multiplex properties around the country.
“INOX Group has always assigned priority to India’s all-round progress. We are honoured and privileged to be able to support India’s Olympic dream through this prestigious association with the Indian Olympic Association,” INOX Group director Siddharth Jain said.
“We look forward to the Indian contingent scaling new heights in the next Olympics,” Jain added.
“We are happy to announce this partnership with INOX Group which will be beneficial for all our athletes and the organisation,” IOA president Narinder Batra and secretary-general Rajeev Mehta said in a joint statement.
The INOX Group, a conglomerate with diverse business interests across the globe, is best known in India for its cinema-screening multiplexes, which it operates through its entertainment company, INOX Leisure Limited.
