MUMBAI: adidas India has announced former Miss World 2017 Manushi Chhillar as a brand ambassador.
With this, Chhillar joins a powerful roster of adidas ambassadors, including Rohit Sharma, Hima Das, Ranveer Singh, and over “20 other top athletes and youth icons who are redefining India’s sporting and fitness culture”, the company stated in a press relese.
Chhillar will join the #HOMETEAMHERO Challenge, a campaign that supports the WHO COVID-19 Response Fund, to inspire people across the globe, including India, to stay physically and mentally fit.
“Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge – inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavour is fitness enthusiast and former Miss World 2017 Manushi Chhillar,” the release said.
“Announced as a brand ambassador today (Thursday), Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport,” the company release further states.
adidas said it will donate $1 for every hour of fitness activity clocked on the adidas Running and adidas Training apps till 7 June.
Speaking on the development, Chhillar said, “I have always been into fitness so to represent adidas is a dream come true.”
