MUMBAI: WROGN, the Virat Kohli-fronted youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL), Tuesday forayed into active wear with ‘WROGN ACTIVE’.
USPL has signed on South African cricketer AB de Villiers as the face of WROGN ACTIVE.
Speaking on the launch, Anjana Reddy, founder & CEO, USPL, said: “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”
USPL believes that ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with young Indian consumers.
Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said, “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”
The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs.699 to Rs. 2999, WROGN ACTIVE will be retailed at all WROGN exclusive brand outlets, Shoppers Stop and Myntra.com.
