BENGALURU: Indian Premier League franchise Royal Challengers Bangalore (RCB) Friday unveiled their new logo.
The unveil closed the lid on one matter of speculation that had been doing the rounds these last few days. That the “Bangalore” in the RCB title would change to “Bengaluru” to reflect the what is now the official name of India’s software capital. No such thing.
On its official twitter handle, the franchise Tweeted: “THIS IS IT. The moment you’ve been waiting for. New Decade, New RCB, New Logo! #PlayBold”
Speaking on the launch of the new visual identity, Sanjeev Churiwala, chairman of RCB, said: “The idea behind the design of the new brand identity to give our rampant lion a contemporary makeover. The elements in the logo is a commitment to continuously entertain and engage with fans who are the force behind Royal Challengers Bangalore.
“We believe a change in identity for the club was necessary to effectively live and breathe this vision and celebrate the passion for cricket and playing bold.”
The refreshed logo follows close on the heels of the franchise inking a three-year lead sponsorship agreement ahead with Muthoot Fincorp Ltd, which is popularly known as Muthoot Blue.
The partnership of title sponsor for RCB includes the “jersey-front” logo placement, which will be prominent on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms, the franchise announced on Tuesday.
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