SINGAPORE: ONE Championship, the Singapore-based martial arts organization, has announced new strategic partnerships with a number of major brands.
Partner enterprises include JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, and Unilever, among others.
Brands are set to collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives. These partnerships are set to leverage multiple platforms, creating a unique and exciting synergy between the business, martial arts, and esports communities, an official release states.
ONE Championship is poised for another benchmark year in 2020, with a packed minimum schedule of over 50 live events spanning the organization’s entire martial arts and esports gamut.
ONE Championship chairman and CEO Chatri Sityodtong stated: “We at ONE Championship are excited to build strategic partnerships with leading global brands. Our organization is about unleashing the greatness of humanity upon the world, through our martial arts and esports platforms. Each of our partners share with us a harmonious culture of excellence and innovation, and each play a specific role in realizing our vision at ONE Championship. We aim to ignite the world with hope, strength, dreams, and inspiration, and share the amazing stories of our athletes with millions of people across the globe.”
Grace Koh, vice-president and general manager, Lifestyle Audio Division of Asia Pacific, JBL, stated: “It is a great honor to be partnering with ONE Esports for the upcoming Dota 2 World Pro Invitational in Singapore and Jakarta, and the Dota 2 Major in Singapore in 2020. Being the Official Audio Partner, we are thrilled to bring the JBL immersive sound experience with our extensive award-winning audio products and let everyone make the most of every moment in their games and life!”
Adam Hershman, general manager, TUMI Greater China, APAC Distribution and Travel Retail stated: “We are very excited to be entering into a partnership with ONE Esports. It is an incredible time for esports and this is a truly unique and innovative partnership that opens up new possibilities for both brands. Esports players are always on the move and need worry-free travel solutions so that they can focus on what matters the most — world-class performance. At TUMI, we provide this freedom from concern by designing products that are reliable, adaptable and suited to your needs. We are looking forward to working with this new generation of athletes and the fans to perfect their journeys — while having a bit of fun along the way.”
Anthony Seow, head of Payments & Platforms, DBS Bank, stated: “DBS is delighted to partner with ONE Esports as the official banking partner of ONE Esports Dota 2 World Pro Invitational series. As esports becomes more popular in Singapore and across the region, our cardholders who are avid gamers can look forward to enjoying exclusively curated deals and privileges with the DBS Live Fresh Card, as they cheer on their favorite athletes.”
