MUMBAI: With just a little less than a year to go for the Tokyo 2020 Summer Olympics, leading Australian performance nutrition brand Musashi has announced its India entry through their exclusive local partners Smart Brands.
Musashi claims a 32-year legacy in sports nutrition solutions, offering products that range from 100% Whey protein to their newly added Plant Protein.
Speaking at the launch Smart Brands Products CEO Raj Makhija said: “With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India.
“There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
Craig Kearney, CEO of Vitaco Health and Musashi, said: “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India.
