HERZOGENAURACH: The Italian luxury-goods house Prada and German sportswear brand adidas have joined forces to start a new collaboration built on an “authentic fusion of fashion and performance”.
The houses have also begun to explore their archives. The first step of this shared journey will debut this year, with the release of two limited-edition Prada for adidas styles that draw on the rich patrimony and iconography of both labels, representing a tribute to timeless classics. Originating in the realm of sport, transposed to street style and now translated to luxury, classics from each are here re-contextualized, visited anew. The first iteration will launch for men and women globally next month, with limited-edition styles being made entirely by Prada in Italy.
“With each partner bringing a unique perspective to a conversation founded on mutual exploration and the search for new boundaries, Prada for adidas is a laboratory for ideas, a new vehicle for creativity,” an official release states.
