KOLKATA: Senco Gold & Diamonds Friday rolled out a new brand campaign “Shine On” featuring former Indian cricket captain Sourav Ganguly, who is also the brand ambassador of fast growing jewellery retail chain since 2015.
In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Sourav will be playing a role of his own life – how he outplays the rivals and silences the critics.
At an event here, the “Prince of Calcutta” and Suvankar Sen, exucutive director – Senco Gold & Diamonds, unveiled the new range of “AHAM” collection.
AHAM, the new men’s collection from the house of Senco Gold & Diamonds offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains and pendants in diamond, gold & silver. The collection has been designed especially for the cosmopolitan man; urbane, dignified and grounded. This Signature range can be used as part of daily wear as well as in social occasions.
The price of the AHAM collection starts from Rs 30,000 for the gold collection, Rs 2,000 for silver collection and Rs 40,000 for the diamond collection.
Speaking on the occasion of launching the new marketing campaign, Sen said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his “aham” shine.”
Expressing his views Sourav Ganguly said – “I am very much excited with the new range of jewellery collection, AHAM. I am not new with this brand as my association with Senco Gold & Diamonds dates back to 2015. All the collections are uniquely designed by karigars. The new collection embodies the spirit of self-confidence along with the desire to succeed. It gives me immense pleasure to be associated with such an eminent jewellery brand.”
