NEW YORK: Cosmetics brand bareMinerals has announced tennis star and women’s world No.1 Naomi Osaka as its latest ‘Power of Good Ambassador’.
Osaka joins the company alongside Clean Beauty ambassador, Hailey Bieber, Global Beauty ambassador, Rosie Huntington-Whiteley and fellow Power of Good ambassador, Letitia Wright.
The reigning US Open and Australian Open champion will serve as the face of the brand’s bestselling BAREPRO Performance Wear Foundation.
“We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court,” said Jill Scalamandre, president, bareMinerals. “She is a remarkable person, and I am thrilled to welcome her to the bareMinerals family.”
Osaka, who represents Japan and trains in America, is the daughter of a Japanese mother and Haitian father. She is the first Asian player to be ranked No. 1 in singles, as well as the first woman to win consecutive Grand Slam singles titles since Serena Williams in 2015. A multicultural star with dedicated fans around the globe, the 21-year-old phenom continues to break barriers and shatter stereotypes with every forceful swing of her racket.
bareMinerals’ latest campaign stars Osaka and was shot by world-renowned photographer Zoey Grossman at the iconic Sheats-Goldstein Residence overlooking Los Angeles, California. Her look was created by bareMinerals Global Makeup Artist, Nikki DeRoest, and it was all about letting the real, authentic Osaka shine. Campaign images show Osaka’s feminine beauty on and off the court. Her style is effortless glamour with a little bit of edge.
