MUMBAI: Rhiti Group, an integrated sports marketing and management company that has the backing of Indian cricket superstar MS Dhoni, has appointed Lokesh Mishra as its chief operating officer (COO). In this role, he will be responsible for accelerating the growth of Rhiti Group and overseeing its overall business operations.
He comes with experience in the footwear and apparel industry and has an in-depth understanding of the retail, wholesale and e-commerce businesses. Prior to joining Rhiti, Mishra was working as the business head for India market at Aldo.
Rhiti Group chairman, MD Arun Pandey said, “We are delighted to have Lokesh as a new addition to our Leadership team. With his knowledge and credentials, we will be able to imbibe industry-leading operational practices to our business that will help us further accelerate our growth in the Indian and international markets.”
Mishra added: “It is an exciting opportunity for me to lead Rhiti Group especially as we enter a new phase of growth and expansion in the retail sector. Being an integrated sports marketing and management firm, the group promises to redefine the ‘sports’ industry in India. I look forward to leveraging my operational management experience to take the brand to new heights.”
