LONDON: Sportito, one of Europe’s most recognised fantasy sports platforms, has been launched in one of the fastest growing fantasy sports markets in the world.
Sportito India attracted more than 500 registrations in its first 2 hours of operation, thanks to the fantasy contest on the ICC Cricket World Cup that kicked off Thursday.
According to 2019 KPMG Report “The Evolving landscape of sport gaming in India” in the last 2-3 years, Online Fantasy Sports Gaming has witnessed stupendous growth. The number of users has grown by over twenty five times (~25x) from June 2016
India currently has more than 20 million fantasy sports users, a number expected to grow to 100 million users by 2020, with a staggering 89 percent of users play fantasy sports at least once a month, 71% of the respondents play fantasy cricket with a 85% being mobile users
Sportito India currently has international and domestic cricket challenges, as well as football (soccer). Plans are in place to introduce Kabaddi and Basketball by years end.
Real time data is also available for users to track their teams live, thanks to a partnership with Sportradar global data provider.
“The Indian market is the fastest-growing fantasy sports market in the world, and for us was a natural decision to launch our innovative site in this market aiming to be the number one platform with the best experience ever,” Riccardo Mittiga CEO of Sportito said. “We’ve asked our community which new sport they would like to play on Sportito, the answer was Cricket” – and we did it “We are a customer oriented company and our team is doing our best to become the first choice in the hearts of the fantasy players” he added.
