NEW DELHI: adidas India Monday announced the elevation of Neelendra Singh to the position of general manager for India market effective immediately.
Singh takes over the role from Dave Thomas, who has moved to a new role as adidas’ managing director of emerging markets effective 1 April. Thomas will report to Roland Auschel, board member responsible for global sales.
Singh, who will continue to report to Thomas, has been with adidas for over 14 years, most recently as senior vice-president global DTC and franchise. He also has previously worked as vice-president for retail and franchise at adidas and group retail director in South Korea. He first joined the company in India in 2005 after working in various roles in the Indian retail teams of Orange (Hutchison Max Telecom Pvt Ltd), Arcus and Shoppers Stop.
adidas is also expected to announce a new marketing head for India as Sean Van Wyk, senior marketing director, adidas India has moved on to a different role based out of Dubai, Livemint reports.
