MUMBAI: Sports marketing and talent management company Baseline Ventures has added cricketers Rahul Chahar and Yashasvi Jaiswal and swimmer Sajan Prakash to their roster of star athletes.
As part of a multi-year deal, the firm will handle all of the trio’s commercial interests.
The company’s philosophy of investing in talented sportspersons from a young age seems to be paying off with the list featuring badminton stars PV Sindhu and Kidambi Srikanth, golfer Shubhankar Sharma, India’s latest Test debutant Prithvi Shaw, Ravindra Jadeja, women’s cricket team all-rounder Jemimah Rodriguesand billiards champion Pankaj Advani.
