NEW DELHI: Third-party mobile browser and a content platform UCBrowser has seen an extensive engagement of content consumers during the recently-concluded Indian Premier League 2019.
UCBrowser, part of Alibaba Digital Media and Entertainment Group, asserts it has generated close to 100 million views for its cricket coverage during the course of the IPL.
UC Cricket, UCBrowser’s in-app channel for cricket content aggregation, offers live cricket content, including live scores, news, videos, photos, live commentaries and more. This IPL, UCBrowser partnered with retired cricketers Virender Sehwag and Irfan Pathan to offer cricket-related short videos, GIFs and memes and more.
According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders v/s Sunrisers Hyderabad held on March 24th, wherein Russell and Shubman Gill smashed an IPL record of 53 runs in 16 balls. Eventually, Andre Russell became the most talked about player of the season. Following up, the most talked about team of the season was Chennai Super Kings and Virat Kohli has been the most popular team leader for the season.
UC, over the years, has managed to generate localized cricket content through multiple methods including exclusive commentary, short videos, score updates, memes, GIFs and more.
Furthermore, with the intent to take this experience deeper and wider into India, UC Browser also created special engagement opportunities for its users through the UC Miss Cricket Contest.
