ROME: One year after its last restyling, Lega Serie A has unveiled a fresh rebranding, which will take effect from the 2019-20 season.
Through its Twitter profile, the Serie A rebranding operation launched with a video in which a sort of meteorite opens up showing the blue three-dimensional A.
“The logo presented is a further step towards the new identity of Lega Serie A, a historic brand recognised worldwide by millions of fans and enthusiasts,” Lega Serie A president, Gaetano Miccichè, said. “The new challenges to be faced are the achievement of ever wider international markets and the recognition of our product at a global level.”
