MUMBAI: Noted cricket commentator Harsha Bhogle has invested in fintech start-up ChqBook.com, a curated marketplace for AI-based personalised financial services.
Bhogle has invested an undisclosed amount in the Gurugram-based start-up that allows customers to explore, compare, and buy personal finance products such as personal loans, home loans, and credit cards.
Speaking about his association with ChqBook, Bhogle said: “ChqBook is on a mission to make India financially fitter. With 40 per cent of the population having no association with any bank and more than 80 per cent of the transactions carried out through cash, financial services are largely under-penetrated in India. This under-penetration, combined with the rapidly growing youth demographics and rising adoption of smartphones, present a huge opportunity for ChqBook.”
Commenting on the partnership, Vipul Sharma, founder and CEO of Chqbook, said: “Harsha is widely acknowledged to be the voice of cricket. Our first conversation with Harsha gave us the confidence that we both share the same vision about making India financially fitter. We are elated to have him on board as he brings a trusted and impartial voice to the ChqBook brand.”
Bhogle, an IIM-Ahmedabad alumnus, said he was excited to join hands with ChqBook and participate in the fintech revolution that India is witnessing.
