NEW DELHI: Indian Premier League (IPL) franchise Delhi Capitals will have the logo of APL Apollo Tubes visible on the back of each player’s jersey as a result of its associate sponsor deal with the brand.
APL Apollo Tubes is the largest producer of ERW steel pipes and sections in India. It has selected The Crayons Network to kick off a 360-degree promotional brand campaign to leverage its association with Delhi Capitals and the IPL.
APL Apollo Tubes CMD Sanjay Gupta stated: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis-a-vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”
The Crayons Network President Ranjan Bargotra added: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”
