MADRID: The International Tennis Federation (ITF) announced Friday that the premium car brand Lexus will be one of the sponsors and the official car partner of the Davis Cup Finals in the city from 18-24 November.
Through this collaboration, Lexus, a subsidiary of Japanese auto giant Toyota, will be responsible for the official transportation of the players and teams from the 18 competing nations. Over 500 people will be shuttled daily from the Madrid City Centre to the Finals venue, La Caja Mágica.
ITF president David Haggerty commented: “The ITF is delighted to welcome Lexus as an official sponsor of the Davis Cup Finals and the we look forward to working with them to further raise the international profile of this exciting new event.”
Kosmos Tennis CEO Javier Alonso said: “Lexus is a leader within its sector and a brand of renowned prestige around the world. Its commitment to the Davis Cup will contribute to the promotion of the tournament at the international level, especially in the markets where Lexus has more presence, such as the United States.”
Lexus Spain general director Leo Carluccio added: “The agreement with the Davis Cup is part of the Lexus strategy of going from being an automobile brand to becoming a lifestyle brand. Lexus and the Davis Cup share the same values, such as the search for excellence, the culture of hard work and working as a team. In addition, the innovation that the new format of the competition represents closely parallels one of the pillars of Lexus, given that it is a brand in constant search of innovation.”
