MUMBAI: Online business insights platform Paper.vc has revealed that Indian eSports company Vidooly Media Tech has acquired Rs 150.8 million from a Series C round of funding involving Times Internet and Alibaba’s Netherlands subsidiary, amongst other companies.
Alibaba has contributed the most with Rs 140.3 million while Times Internet has chipped in with Rs 7.1 million. Prior to this, Times had helped Vidooly raise $1.4 million in its Series A funding in May 2017.
The Delhi-NCR company launched its new product called ‘eSports analytics’ in September 2018 for providing market forecasts, data analysis and consumer insights for the $100 billion worth eSports market which consists of brands, gaming studios, online streaming platforms and other e-sports management companies.
Vidooly has Amazon’s Twitch and Microsoft’s Mixer as its clients, tracking over 150,000 accounts and attracting 150 million users. It has managed to garner 5 billion+ monthly views so far.
