MUMBAI: Skechers, the American sports apparel and lifestyle brand, has entered into a partnership with top advertising agency Leo Burnett India, to handle its marketing mandate in the country.
Skechers South Asia senior marketing manager Soumen Das said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”
Skechers has upped its brand positioning activities in India, making customers aware of its wide range of footwear and new range of apparel and accessories. It also organised the Mumbai Walkathon in October 2018 and has been named the presenting sponsor of the Chennai Marathon 2019.
Leo Burnett South Asia MD and India chief strategy officer Dheeraj Sinha added: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”
Leo Burnett India COO (West) Rakesh Hinduja stated: “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Today, this brand needs a strong Humankind purpose to be consistent and solid for Indian consumers. Its range of products is top quality on performance and lifestyle, and our job with the strength of Power of One is to make this come alive through various touch points across the nation. Leo Burnett India’s Wave 3 approach and success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”
