NEW DELHI: Former Indian cricket captain MS Dhoni has signed a deal with Indi, an online word of mouth engagement and monetisation platform, to extend and enhance relationships with his global fan base for his lifestyle brand ‘Seven’.
Indi will ensure that Dhoni’s fans will become the brand ambassadors for Seven’s footwear, apparel and accessories which will lead to them earning revenue on sales that they will help the brand to generate.
“Dhoni’s reputation and ability to inspire 1.3 billion Indians has always amazed me. We are truly impressed with his motivation to give back to the fans who have given him so much. The chance to become a brand ambassador for Seven is a privilege indeed, and we are honored to be powering this groundbreaking opportunity for millions,” Indi CEO Neel Grover said.
“It’s a special opportunity to be able to empower my fans and Seven by MS Dhoni customers with opportunities to not only engage with my label but to also increase their income by earning referral fees on sales they make across social media,” Dhoni said.
This unique Indi brand ambassador program for athletes offers a range of options for enhancing fan engagement through sponsorships, advertising, product recommendations, branded merchandise and two-way video on demand. The platform makes the public aware of the athlete’s Indi fan base, social traffic and income generation. Indi is also giving fans an opportunity to engage with athletes through posting videos and photos by participating in ‘challenges’. The winners are then selected based on criteria such as the “best” post and the most Indi Buzz generated by those posts.
Dhoni’s business manager and Rhiti Group chairman-cum-MD Arun Pandey said: “While we continue our aggressive push in growing the number of stores to 100 by end of this year, I am thrilled that we are in association with a leading brand like Indi in the digital space. I look forward to working with Indi.com and the founder’s wealth of experience at such a promising time in India’s e-commerce landscape to promote a healthy and fit lifestyle which Seven by MS Dhoni embodies.”
