MUMBAI: Indian sports marketing and talent management company ITW Consulting announced Tuesday that its subsidiary, ITW Playworx, will be expanding into the United Kingdom with its head office in London.
Based out of Mumbai, this will be ITW’s second overseas branch after Dubai. The company also named Ankur Sharma as head of its UK operations.
ITW Playworx will be offering integrated marketing services such as experiential marketing (events & activation), PR, influencer marketing, MICE and sports sponsorship (cricket & other sports). The focus for ITW lies in creating path-breaking brand solutions for the quintessential millennial consumer in the UK market.
ITW Consulting co-founder Bhairav Shanth commented on the launch and appointment: “ITW Consulting, with its rich experience in yielding optimum visibility for brands through sports is well poised to tap new opportunities in this innovation and digitally driven era. With rapidly growing economy, UK market offers enormous potential for ITW Playworx to grow and we look forward to creating great experiences for the brands as we march ahead.”
ITW Playworx CEO Sidharth Ghosh said: “We are pleased to expand our horizon and add the UK office as part of our global growth plans. Our aim has always been to maximize opportunities for our clients and offer smart solutions that can go beyond the norm and create disruption in the consumer mind space.”
Sharma added: “The group has built a strong legacy and it is a great opportunity to be a part of this team. Together as all-encompassing media group, our objective is to bring innovative opportunities to clients and help them build stronger brand visibility in the marketplace not only in UK but globally.”
