MUMBAI: Star Sports, the official broadcaster of the VIVO Pro Kabaddi League, launched a new TVC on Wednesday featuring India’s most successful cricket captain MS Dhoni. The wicketkeeper-batsman, who has revolutionised fitness in Indian cricket, can be seen in a new avatar as a kabaddi player.
The TVC opens with a usually calm and composed Dhoni going for an intensely pressure do-or-die raid, amidst cheering fans. He showcases some key kabaddi moves, including the famous Dubki, followed by a leap to compete a super raid.
The action on the mat then cuts to the living room, where the cricketer is seen watching a match of the competition to reveal that what one sees on TV is as real and intense and one simply cannot afford to miss a single second; as mentioned by him in the TVC :‘Yeh nahi dekha toh kya dekha!’