BARCELONA: The Barça Academy project will have three new venues located in the Chinese province of Yunnan following the agreement signed between FC Barcelona and its new regional sponsor in China, Yunnan Baiyao. The company also has partnership rights in Hong Kong, Macao and Taiwan for the next three seasons.
The deal with Yunnan Baiyao as a regional sponsor represents an important milestone in the growth foreseen by the 2015-21 Strategic Plan approved by the Board of Directors for this mandate, and is part of the club’s goal of proactively seeking partners that are best suited to its values and realities, and sourcing the best contracts in the world of sports marketing and sponsorship in each category.
The arrival of the Barça Academy in Yunnan has been made possible thanks to the strong support of the local authorities, as well as the leading figures in sports and education in the province. It will also have branches in Lijiang, Kunming and Fuxian Lake. These new schools are part of the plan to promote football development in the province of Yunnan. They will be managed by Yunnan Investment Sports and Yuxi Fuxian Lake Protection Development and Investment Co., Ltd.
Following these additions, the Barça Academy will have a total of 49 schools around the world, 18 of them located in the Asia Pacific. China thus becomes the country in the region with the most sports training centres, a total of six.
The comprehensive training of young athletes will be developed by setting up these academies, holding Barça Academy football and basketball camps, a Barça Academy Clinic in Barcelona and expanding the Barça playing style with a Barça Academy Coaches Clinic to train local coaches.
Barca Academy projects around the world such as countries in India as well involve more than 180 camps and 50 clinics, and is present in 53 countries on five continents, involving more than 45,000 children in the different activities that it runs.
These Barça Academy projects are divided into Barça Escola de Barcelona, the Barça Academy Pro in Haikou (China) and New York (United States), the Barça Residency Academy Arizona (United States) and the 45 Barça Academies scattered over the five continents.
