ABERDEEN: UEFA, European football’s governing body has revealed in a report alongside the Scottish Football Association that increasing participation in grassroots football has had a positive impact on the country’s economy, society and healthcare which is valued at $1.6 billion (1.25 billion pounds). In terms of economic impact, it stands at $254.5 million (£200m), over $381.8 million (£300m) in social benefits and a preventative health spend of almost $636.3 million (£700m).
Scotland is one of the first countries across Europe to undertake the SROI model, part of UEFA’s GROW programme, which it states is designed “to create a step-change in grassroots funding by providing unique and tangible evidence that investing in mass participation has a significant impact in terms of economic value, social and health benefits”.
The research was undertaken with the expert help of an advisory panel gleaned from educational institutions such as Birmingham, Brunel and Loughborough Universities and involved a case study from Aberdeen FC’s Community Trust.
Football participation is also a major contributor to preventative healthcare savings, with around $50.9 million (£40m) of savings on mental health, calculated at around 5000 cases prevented, almost $31.5 million (£25m) in cardiovascular disease and $12.8 million (£10m) in type-2 diabetes. The grassroots game is also credited with making a significant contribution to crime reduction and improves education and job creation.
Scottish FA CEO Ian Maxwell said: “We have known for decades the positive impact football as the national sport has on the population: it can inspire a nation, unite families and entire communities, and make society a better place.
“The findings in the UEFA GROW report outline the extent to which football is a force for good in helping to deliver the Scottish Government’s health and wellbeing agenda, and also the dramatic impact the national game has on the economy.
“We committed to this project to reaffirm football’s place as an essential fabric of Scottish society and we are pleased to present these findings to the Scottish Government. We are grateful for their ongoing support to the many grassroots projects and look forward to having more substantive conversations with the First Minister and her key cabinet secretaries to make even greater inroads in in improving the health and wellbeing of Scottish society through the power of football, whilst reinforcing our position as a major contributor to the country’s economy.”
UEFA National Associations Director Zoran Laković said: “UEFA GROW is our central business development support programme to nurture football across Europe. UEFA GROW offers tailor-made consultation services to our national associations in the areas that are most relevant for football organisations, from building a better image of football, to increasing revenue opportunities and getting more people to play our beautiful game. We are pleased to have worked in collaboration with the Scottish FA and its key stakeholders to provide tangible evidence of its social return on investment. Football is synonymous with Scotland and we look forward to seeing how the Scottish FA works with its local government at all levels to build on these findings for the good of football and society.”
