LAS VEGAS: Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation, Tuesday announced a new multi-year licensing agreement with CSG Taiwan Limited. The partnership, negotiated by IMG, grants the rights to the Taiwanese company for manufacturing and distributing the UFC Force Tracker product globally.
“We are excited to partner with UFC to bring the Force Tracker product and Xforce Tracker App to UFC fans globally,” CSG MD Eric Liu said.
“This motivational product will encourage both fitness fans and MMA athletes to train more efficiently as users can see the impact recording for each punch and kick.”
The UFC Force Tracker is a Bluetooth enabled smart device that records an individual’s speed, power and endurance when training with a heavy or free-standing punching bag. The device connects with the Xforce Tracker mobile app for iOS and Android devices to record and store the user’s progress. The mobile app also allows users to compare training statistics with others via the global online leaderboard.
The device conveniently adheres to the bottom of a heavy bag or the top of a free-standing punching bag. The UFC Force Tracker has been made available on Walmart.com in the USA, and various online and retail distributors in Europe and Asia.
