TURIN: Serie A giants Juventus announced on Tuesday that it has entered into a multi-year strategic global partnership with blockchain-based fan engagement platform, Socios.com and will aim to launch the ‘Juventus Official Fan Token’ for its 340 million supporters worldwide in the first quarter of 2019.
The club also has a fan base exceeding 60 million across social media platforms, which has prompted Socios.com to make the fan token tradeable. This will allow fans outside Europe to engage through a mobile voting and polling platform, through which the club will ballot its fans, allowing the supporters’ voice to be heard and creating an emotional connect between each other.
Fans will soon get to purchase these tokens through an innovative scheme known as a ‘Fan Token Offering’ (FTO). The Juventus Official Fan Token will only be available through Socios.com and will be tradeable against the platform’s native token, $CHZ.
Giorgio Ricci, the co-CRO and head of global partnerships and corporate revenues at Juventus says: “Juventus is glad to welcome Socios.com to our partners. At the club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
Alexandre Dreyfus, CEO & founder of Socios.com says: “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer. “Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
Earlier this year, the team behind Socios.com raised more than $66 million in funding, including investment from some of the world’s largest cryptocurrency exchanges (Binance) and leading Asian crypto funds.
