LONDON: Amazon Fashion Europe has made its first entry into the active wear market with the launch Tuesday of its own Aurique label.
The company said Aurique delivers fashion-inspired sportswear at a fair price that’s perfect for everyday activities.
Commenting on the new collection, Frances Russell, vice president of Amazon Fashion Private Brands Europe, stated: “Aurique was created to adapt to the active and often stressful lifestyle of our clients and to complete their wardrobe with beautifully designed, fashion inspired activewear and at the same time deliver stylish athleisure outfits that are affordable and in which they feel good, no matter what the occasion.”
Aurique, the e-tailing giant’s fifth own label launch in Europe in the last one year, has on offer range of workout outfits and athleisure styles, including leggings, sports bras, tops and running jackets.
