MUMBAI: Leading private life insurance company IDBI Federal Life Insurance on Tuesday named cricket legend Sachin Tendulkar as its first ever brand ambassador.
Tendulkar has previously been associated with IDBI as the face of the firm’s marathon events since 2016.
Vighnesh Shahane, CEO of IDBI Federal Life Insurance commented: “In its journey of a decade, IDBI Federal Life Insurance has witnessed both highs and lows; moments of victory and challenging times. But with each obstacle, the company has emerged stronger and tougher, recorded milestone after milestone, and has always chosen to #KeepMoving. We believe that Sachin Tendulkar is an icon who exemplifies this very spirit of IDBI Federal Life Insurance. After a truly legendary cricketing career, Sachin has been relentless in spreading his vision of a healthy and fit nation, which resonates strongly with our organisation’s purpose of empowering people to lead a healthy lifestyle in order to shape a better tomorrow. We are excited to have Sachin partner with us during the next stage of our incredible journey and welcome him to the IDBI Federal family.”
Tendulkar added: “Over the past two years I have witnessed how IDBI Federal has been driving the fitness agenda through promoting healthy living and more specifically through marathons across Mumbai, Delhi, Kolkata and Kochi. This approach towards building a nation’s physical fitness along with financial fitness is a vision that I identify with completely. So, to take this partnership with IDBI Federal to the next level where I will be endorsing the brand beyond being a face for the marathons is exciting and a journey which I look forward to. #KeepMoving!”
Besides marathons, IDBI Federal also partners with the Pullela Gopichand Badminton Academy for the ‘Quest For Excellence’ programme. This year as part of the programme, the company launched the #YoungChamps initiative in an attempt to identify budding badminton players from across the country. Through these initiatives, the organisation aims to involve professional athletes, families and anyone interested in sport to get fit and healthier.
