SINGAPORE: Twitter Wednesday unveiled over 50 premium video content collaborations, bringing hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to the platform.
FMA Indonesia, FOX Sports Asia, NBC Universal, Network 18, NET TV, Red Chillies Entertainment, Sony Music, Stadium Astro Malaysia, and VICE Media are among the partners that Twitter will collaborate with to bring new content to audiences in Asia Pacific and opportunities for APAC advertisers.
The announcement expands the premium video content available on Twitter to advertisers in Asia Pacific and builds on extensions of existing global and regional content deals.
At the TwitterFronts event in Singapore, Twitter executives including Global vice president of Content Partnerships, Kay Madati and vice president of Asia Pacific Maya Hari presented the content partnerships to brand and agency partners in the region.
“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetization strategies,” said Madati. “Asia Pacific is accelerating growth for Twitter. Our unique and strategic value proposition that positions Twitter as a complement, not competitor to traditional media companies, has delivered great success and we seek to drive forward with more live stream and premium video content partnerships in the region.”
“Video continues to be an important way to stay informed and engaged on Twitter, especially for the younger millennial audience in Asia Pacific,” said Hari. “Building on the success of our premium video content launch at All That Matters last year, we are proud to expand our live stream and video highlights programming that is brand safe and will appeal to the audience and advertisers in APAC. The move strengthens Twitter’s presence and partnerships in the region, sharing with the world what’s happening right now in Asia Pacific and for global audiences to talk about it.”
New live stream and video highlights content partnerships announced on stage specific to sport include the following:
UEFA Champions League on FMA Indonesia (@FMA): The most important football club competition in the world is going to be brought to Twitter fans via Indonesia@FMA, already a partner of Twitter during the last FIFA World Cup. Fans will have access to near live highlights throughout the competition on Twitter, until finals on June 1st 2019 in Madrid.
Formula One on FOX Sports Asia (@FSAsiaLive): With the partnership, FOX Sports will showcase F1 action to fans on Twitter in real time via the handle @FSAsiaLive.
English Premier League on Stadium Astro Malaysia (@StadiumAstro): The action will be on Twitter thanks to the partnership with Stadium Astro, the home of the EPL in Malaysia.
Shanna Murady, senior VP and CMO, FMA Indonesia, commented: “Indonesian sports fans practically live on Twitter and as premium sports license holder, partnering with Twitter has been a no-brainer decision. During the 2018 FIFA World Cup, Twitter enabled us in delivering high quality content quickly with visible engagement and a high impact. Our World Cup highlights was a success for us and our sponsors and we are looking forward to extend this partnership for the next seasons of Champions League and Europa League.”
