BENGALURU: The Samsung-owned technology firm Harman named Indian badminton ace PV Sindhu as brand ambassador Monday for its new range of specialized sports range of earphones, JBL Endurance.
The range includes four new earphones – RUN, SPRINT, JUMP and DIVE.
Priced between Rs.1,599 and 6,999, these are immediately available at www.JBL.com and at various online and retail stores, including 350 Samsung brand stores across the country.
Sindhu announced the development on her Twitter handle: “JBL Endurance earphones are perfect for athletes like me, who need music to give workouts that extra push. They never fall out, whether I’m running or in the pool, and keeps me in my zone with my beats Way to go @JBLSoundIn. #JBL #NeverHurtsNeverFallsOut #Endurance”
Sumit Chauhan, vice president – Lifestyle Audio, Harman India said: “It’s an honor to have a young sports icon like P.V. Sindhu, who is idolized by millions of Indians, associated with JBL. The all-new JBL Endurance earphones are designed for athletes and sportspersons like Ms. Sindhu, and almost anyone who likes growing fit to their favorite tunes. Combining our award-winning patented ergonomics with technology that withstands the most intense athletic performance, JBL Endurance earphones offer a range of solutions that can work with any athlete’s routine.”
