TURIN: DAZN, the global live and on demand sport streaming service run by Perform Group, announced on Tuesday that football superstar Cristiano Ronaldo will be its first ever global brand ambassador for the next 30 months.
Ronaldo’s key role will be to promote DAZN across its present markets in Germany, Italy, Canada and Japan for example as well as future territories.
The partnership comes at the ideal time for DAZN, which recently launched its operations in Italy, the country which Ronaldo has made a move to for Juventus FC after 9 years at Real Madrid.
DAZN is targeting Italy not just with the live streaming and exclusive content for the Serie A, but also other premium sports events such as LaLiga and Ligue 1, signaling the dawn of a new era.
James Rushton, CEO, DAZN, said: “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”
Cristiano Ronaldo added, “The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans. Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”
