CHANDIGARH: South Korean owned Italian sportswear brand Fila has launched its motorsport collection of footwear in collaboration with MTV Roadies fame Rannvijay Singha in stores across the country.
Fila collaborated with Rannvijay for the line of footwear targeted at fans of performance and motorsport, PTI quotes a company official as having told reporters here.
The objective is to build and strengthen the motorsport culture by creating products designed on the basis of Indian consumer’s specifications, Rannvijay said.
“Today formal shoes as a category has reduced as not many people are wearing these shoes on daily basis. Regular people wear sports shoes and sneakers even to go to office, the category is growing,” Anupam Sehgal, head marketing, Cravatex Brands Limited, said.
Cravatex Brands is official distributor of Fila products in the country.
Sehgal affirmed that online as a category is growing and will continue to grow.
“However, the offline category is where consumers also get to see and feel the product,” he said, adding “India is a touch and feel market.”
