LONDON: Ryder Cup, one of the European Tour’s premier competitions, has named UK headquartered sports marketing agency WePlay as its partner in promoting this year’s tournament in France through digital marketing.
WePlay and the European Tour’s partnership began 3 months ago during the BMW PGA Championship, which was attended by more than 110,000 people.
Tom Johnson, head of Marketing at European Tour, said: “We are constantly pushing boundaries in our content and commercial marketing efforts, and our work with WePlay is yet another element of our digital transformation. WePlay are doing a fantastic job in helping us to reach new audiences and grow our revenues through digital.”
Alongside the Ryder Cup, WePlay have delivered campaigns across The European Tour’s other events, including the Dubai Duty Free Irish Open Hosted by the Rory Foundation, Aberdeen Standard Investments Scottish Open and are delivering activity for the Senior Open Presented by Rolex and British Masters supported by Sky Sports.
WePlay’s achievements with The European Tour follow a successful start to 2018 for the agency, which has seen appointments by LaLiga, Melbourne Football Club, Guinness PRO14 and FIBA.
