LONDON: Football Association, England football’s governing body announced on Wednesday that it had signed a 3-year sponsorship deal with British football brand, Mitre, starting this season.
All FA competitions till 2021 such as The Emirates FA Cup, The SSE Women’s FA Cup, The FA Women’s Super League, The FA Women’s Championship, The Buildbase FA Trophy and The Buildbase FA Vase will be played with Mitre Delta Max balls.
Becoming FA’s official football supplier, Mitre will ensure that their balls will display the respective competition logo. The Emirates FA Cup and The SSE Women’s FA Cup balls will also be produced with a creative, bespoke new design.
The first Mitre ball will be used at The FA Community Shield game between Chelsea and Manchester City on Sunday at Wembley Stadium.
Mark Bullingham, The FA Group Commercial and Marketing director, said: “We are delighted to announce this exciting new partnership with Mitre. We seek to maintain the highest of standards across all of our competitions, and it is fitting that we have chosen a manufacturer with a history of excellence as our official football supplier for the next three seasons. We look forward to unveiling the first new ball at the Community Shield and to working closely with Mitre to ensure our partnership reaches its full potential.”
Sean Kavanagh, director of Global Sports Marketing & Sponsorship at Mitre, added: “Mitre is a leading football brand worldwide and like The FA, we’re proud of our heritage. We’re excited to announce our new partnership across all FA competitions and are passionate about the game at all levels. Mitre continues to lead the way in football development as we are obsessed with everything related to ball technology. We’re delighted to be an Official Ball Supplier of The FA, which includes prestigious competitions such as The Emirates FA Cup.”
