LONDON: The International Mixed Martial Arts Association (IMMAF) announced on Wednesday that it will be having its own over-the-top (OTT) service in partnership with the market leader firm in data analytics, Sportradar.
Called immaf.tv, elite and amateur MMA fights will be live streamed, a process which already begun from the IMMAF Senior European Championships and Junior European Open Championships, which took place at the same time in Bucharest from June 17 to 23. All the videos and highlights from those fights are available to be viewed on-demand.
International live matches can be watched in two ways – For a single championship, 4.99 euros ($5.80) will be charged while an entire annual subscription package featuring all the major IMMAF championships costs 12.99 euros ($15.10) for a limited time period.
However, the IMMAF’s historic matches library from 2014 to 2018 can be accessed free of cost.
immaf.tv additionally showcases free exclusive IMMAF video features: “IMMAF Explained” outlines the organisation’s vision and work towards Olympic recognition for amateur MMA. In “IMMAF in Context”, world renowned referee Marc Goddard talks through the safety and technical elements of the ‘cage’ and groundwork – two controversial and defining elements of the sport.
IMMAF president Kerrith Brown commented on the launch.
“The launch of IMMAF.TV is another fantastic milestone for IMMAF, allowing us to connect in real time with MMA fans worldwide. Finally, we can show the world that our elite, amateur MMA tournaments are worthy of the Olympic programme. MMA fans will be impressed at the skill level of the new generation of athletes coming up through IMMAF, set to be the stars of tomorrow.”, Brown said.
Rainer Geier, managing director OTT & Digital Services from Sportradar said: “We have recognized MMA as a fantastic sport with a growing audience especially in the younger generation. IMMAF has already done a great job in creating the content around the European Championships and we look forward to the upcoming events and matches. Our Sportradar OTT approach is ready to serve all likes of content, whether it is live-streamed or on-demand and we are pleased to welcome IMMAF as part of our Sportradar OTT family.”, Geier signed off.
Sportradar is renowned to have over 800 clients around the world, holding OTT platform partnerships for the likes of FIFA, UEFA, ICC, ITF and World Rugby in several countries.
