PARIS: Ligue 1 heavyweights Paris Saint Germain (PSG) have named Unibet as official betting partner in a two-year deal with the Malta-based company owned by the Kindred Group.
Kindred is considered to be a pioneer of online gambling in Europe
PSG and Unibet will collaborate to bring exclusive digital content to the latter’s customers as a part of the deal. In addition to this, the partnership will provide exposure for Unibet inside the Parc des Princes, the home ground of PSG, on LED advertising boards and will offer fans exclusive “money can’t buy” experiences.
Mathieu Drida, general manager of Kindred France, said: “We are delighted to become the official online betting partner of Paris Saint-Germain. With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”
Marc Armstrong, Paris Saint-Germain’s sponsoring director, added: “We are delighted to welcome Unibet to the Paris Saint-Germain family. We both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets. By joining forces with Paris Saint-Germain, Unibet will gain visibility both in the stadium and in the virtual community of Paris Saint-Germain.
